Head of Sales (FMCG)
We are seeking an experienced Head of Sales – FMCG (Canned Foods, Export & White Label) to lead global expansion strategy. This role focuses on developing export markets, managing private-label partnerships, and driving revenue growth. The ideal candidate will have a strong background in canned food sales, international trade, and B2B relationship management.
Key Responsibilities:
Sales & Market Expansion:
- Develop and implement a global sales strategy for canned food exports and white-label partnerships.
- Identify and secure new distribution channels, wholesalers, and retail partners across GCC, MENA and Africa.
- Lead contract negotiations, pricing strategies, and long-term partnerships to maximize profitability.
- Oversee regulatory compliance, product certifications, and import/export documentation for international markets.
White Label & Private Label Sales:
- Drive white-label opportunities, working with supermarkets, distributors, and food service providers to customize product offerings.
- Collaborate with R&D, production, and branding teams to develop private-label canned food solutions.
- Ensure smooth execution of product development, packaging, and supply chain coordination for white-label clients.
Revenue & Performance Management:
- Set and achieve sales targets, market share goals, and revenue growth KPIs.
- Conduct market research, competitor analysis, and pricing strategy development to optimize sales efforts.
- Work closely with finance and supply chain teams to ensure cost efficiency and maximize profit margins.
- Will be responsible for a small team, to which you will focus on growing as you bring in revenue.
Leadership & Cross-Functional Collaboration:
- Lead and mentor a team of sales professionals, fostering a high-performance culture.
- Align with marketing, production, and logistics teams to ensure seamless execution of sales initiatives.
- Represent the company at global food exhibitions, trade fairs, and industry networking events.
Key Requirements:
- Experience: 3 – 5 years in FMCG sales & exports, with a strong focus on canned foods and private-label partnerships.
- Industry Expertise: Proven track record in B2B sales for canned foods.
- Market Knowledge: Deep understanding of global food trade regulations, import/export laws, and retail distribution.
- Negotiation & Contracting: Expertise in wholesale pricing, supply agreements, and key account management.
- Leadership Skills: Strong background in team management, business development, and strategic growth planning.
- Analytical & Commercial Acumen: Ability to analyze market trends, sales data, and consumer insights for business growth.
- Languages: Fluency in English & Arabic required
- Travel will be required across the GCC & MENA region.
This role is open to relocation, however you must already have the relevant experience in the region.