Head of Sales (FMCG)

We are seeking an experienced Head of Sales – FMCG (Canned Foods, Export & White Label) to lead global expansion strategy. This role focuses on developing export markets, managing private-label partnerships, and driving revenue growth. The ideal candidate will have a strong background in canned food sales, international trade, and B2B relationship management.

Key Responsibilities:

Sales & Market Expansion:

  • Develop and implement a global sales strategy for canned food exports and white-label partnerships.
  • Identify and secure new distribution channels, wholesalers, and retail partners across GCC, MENA and Africa.
  • Lead contract negotiations, pricing strategies, and long-term partnerships to maximize profitability.
  • Oversee regulatory compliance, product certifications, and import/export documentation for international markets.

White Label & Private Label Sales:

  • Drive white-label opportunities, working with supermarkets, distributors, and food service providers to customize product offerings.
  • Collaborate with R&D, production, and branding teams to develop private-label canned food solutions.
  • Ensure smooth execution of product development, packaging, and supply chain coordination for white-label clients.

Revenue & Performance Management:

  • Set and achieve sales targets, market share goals, and revenue growth KPIs.
  • Conduct market research, competitor analysis, and pricing strategy development to optimize sales efforts.
  • Work closely with finance and supply chain teams to ensure cost efficiency and maximize profit margins.
  • Will be responsible for a small team, to which you will focus on growing as you bring in revenue.

Leadership & Cross-Functional Collaboration:

  • Lead and mentor a team of sales professionals, fostering a high-performance culture.
  • Align with marketing, production, and logistics teams to ensure seamless execution of sales initiatives.
  • Represent the company at global food exhibitions, trade fairs, and industry networking events.

Key Requirements:

  • Experience: 3 – 5 years in FMCG sales & exports, with a strong focus on canned foods and private-label partnerships.
  • Industry Expertise: Proven track record in B2B sales for canned foods.
  • Market Knowledge: Deep understanding of global food trade regulations, import/export laws, and retail distribution.
  • Negotiation & Contracting: Expertise in wholesale pricing, supply agreements, and key account management.
  • Leadership Skills: Strong background in team management, business development, and strategic growth planning.
  • Analytical & Commercial Acumen: Ability to analyze market trends, sales data, and consumer insights for business growth.
  • Languages: Fluency in English & Arabic required
  • Travel will be required across the GCC & MENA region.

This role is open to relocation, however you must already have the relevant experience in the region.

Industry

Sales

Salary

TBC

Location

Dubai, UAE

Industry

Sales

Salary

TBC

Location

Dubai, UAE

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