Senior Social Media Manager
A rare opportunity has arisen to join a fast-growing international wellness and lifestyle brand entering a major stage of global expansion.
Built around a highly engaged founder, loyal customer community, and strong organic brand presence, this business has already established itself as a market leader within its category and is now preparing for significant international growth across multiple regions.
We are looking for a social-first leader who understands how to build emotionally connected brands through culture, storytelling, founder amplification, and community-led growth.
This is not a traditional corporate social media role.
We are searching for someone who has helped scale a brand during high-growth phase and understands how to turn social platforms into genuine customer communities and business growth channels.
The business already has:
- A highly engaged international audience
- Strong Follower base
- Strong brand loyalty and retention
- A founder-led identity with significant consumer trust
- Ambitious expansion plans across new global markets
The next phase of growth now requires someone who can:
- Elevate the global social strategy
- Build deeper emotional audience connection
- Lead community growth internationally
- Expand creator and influencer ecosystems
- Drive culturally relevant content and storytelling
- Support market launches through social-first thinking
- Continue building a premium, aspirational, and category-defining brand presence globally
What we are looking for:
- Experience scaling social within a founder-led, start-up or scale-up environment
- Strong organic social and community growth experience
- Deep understanding of TikTok, Instagram, Youtube, Reels, creator ecosystems, and audience psychology
- Experience supporting launches or growth into new international markets
- Ability to lead full social strategy whilst remaining hands-on creatively and strategically
- Strong instinct for storytelling, founder amplification, and culturally relevant content
- Ability to move quickly, adapt, and thrive within fast-paced entrepreneurial environments
- Background within wellness, fitness, beauty, lifestyle, fashion, or consumer brands highly advantageous
This role would suit someone who genuinely loves building brands from momentum rather than simply managing already mature corporate social channels.
A huge opportunity to join a business at a defining growth stage and make a genuine impact on the future direction of the brand globally.
Dubai based role.
Salary:AED 15,000 – 20,000 DOE