Head of Sales (FMCG)

We are seeking an experienced Head of Sales – FMCG (Canned Foods, Export & White Label) to lead global expansion strategy. This role focuses on developing export markets, managing private-label partnerships, and driving revenue growth. The ideal candidate will have a strong background in canned food sales, international trade, and B2B relationship management.

Key Responsibilities:

Sales & Market Expansion:

  • Develop and implement a global sales strategy for canned food exports and white-label partnerships.
  • Identify and secure new distribution channels, wholesalers, and retail partners across GCC, MENA and Africa.
  • Lead contract negotiations, pricing strategies, and long-term partnerships to maximize profitability.
  • Oversee regulatory compliance, product certifications, and import/export documentation for international markets.

White Label & Private Label Sales:

  • Drive white-label opportunities, working with supermarkets, distributors, and food service providers to customize product offerings.
  • Collaborate with R&D, production, and branding teams to develop private-label canned food solutions.
  • Ensure smooth execution of product development, packaging, and supply chain coordination for white-label clients.

Revenue & Performance Management:

  • Set and achieve sales targets, market share goals, and revenue growth KPIs.
  • Conduct market research, competitor analysis, and pricing strategy development to optimize sales efforts.
  • Work closely with finance and supply chain teams to ensure cost efficiency and maximize profit margins.
  • Will be responsible for a small team, to which you will focus on growing as you bring in revenue.

Leadership & Cross-Functional Collaboration:

  • Lead and mentor a team of sales professionals, fostering a high-performance culture.
  • Align with marketing, production, and logistics teams to ensure seamless execution of sales initiatives.
  • Represent the company at global food exhibitions, trade fairs, and industry networking events.

Key Requirements:

  • Experience: 3 – 5 years in FMCG sales & exports, with a strong focus on canned foods and private-label partnerships.
  • Industry Expertise: Proven track record in B2B sales for canned foods.
  • Market Knowledge: Deep understanding of global food trade regulations, import/export laws, and retail distribution.
  • Negotiation & Contracting: Expertise in wholesale pricing, supply agreements, and key account management.
  • Leadership Skills: Strong background in team management, business development, and strategic growth planning.
  • Analytical & Commercial Acumen: Ability to analyze market trends, sales data, and consumer insights for business growth.
  • Languages: Fluency in English & Arabic required
  • Travel will be required across the GCC & MENA region.

This role is open to relocation, however you must already have the relevant experience in the region.

Industry

Sales

Salary

TBC

Location

Dubai, UAE

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